Master aida feature real estate: how can I get better results? (Quick guide to improving your sales)
Okay, folks, gather ’round, let me tell you about this little experiment I did with real estate marketing using something called AIDA. Now, I’m no marketing guru, but I like to try new things and see what sticks, you know?
So, AIDA, what is it? It’s a simple formula: Attention, Interest, Desire, and Action. Sounds fancy, right? But it’s just a way to structure your marketing stuff so it grabs people and gets them to do something, like call you up or shoot you an email.

First, I started by trying to get people’s attention. In the real estate game, it’s all about standing out. So, I thought, “What’s a good way to do that?” I whipped up some eye-catching ads with bold headlines and nice photos of the properties. Nothing too crazy, just enough to make someone stop scrolling for a second.
Next up, interest. Once I had their attention, I needed to keep them hooked. I started sharing interesting content, you know, stuff like tips for first-time homebuyers, market trends, or even just stories about the neighborhoods. I figured if people found it useful or entertaining, they’d stick around.
Then came desire. This is where I started showing off the properties a bit more. I focused on the features that people really care about, like a big backyard or a newly renovated kitchen. I used good photos and descriptions that made people imagine themselves living there. I wanted them to think, “Yeah, I could see myself in that house.”
Finally, action. This is where you ask them to do something. I kept it simple: “Call me for a showing” or “Sign up for my email list.” No pressure, just a clear call to action. I made sure my contact info was easy to find, you know, so they wouldn’t have to go hunting for it.
So, how did it go? Well, it wasn’t a home run right away. It took some tweaking and testing. I tried different headlines, different photos, different types of content. I even tried running some ads on social media to see if that made a difference.

- First try: I posted some ads online, but didn’t get many responses.
- Second try: I changed the photos and headlines, and started getting a few more calls.
- Third try: I added some blog posts about the local market, and people seemed to like that.
After a few weeks, I started to see some results. I was getting more calls and emails, and people seemed more engaged. I even managed to close a couple of deals from these leads. It wasn’t a huge difference, but it was definitely noticeable.
Now, I’m not saying AIDA is some magic bullet. It’s just one tool in the toolbox. But it’s a good way to think about your marketing and make sure you’re covering all your bases. And hey, if a regular guy like me can use it to get some results, you probably can too. Give it a shot and see what happens. You might be surprised.
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